By On Jul 31, 2018 Cakes Ideas
I was wanting to send Jeff a box of a bunch of things he loved food, magazines, etc. I cant really remember the order in which things happened, but at some point Janelle mentioned that Jeff”s birthday was coming up and she was trying to figure out something to do for him. Another friend of hers had sent a cake to her husband that she ordered online. It apparently showed up in a less than awesome form and did not taste terribly great.
Fast-forward to the present: The couple now runs a booming Austin-based cake outfit, Sideserf Cake Studio, where they churn out confections shaped like livestock, fantastical creatures, and absurdist concepts. (One internet-famous wedding cake consisted of replicas of their heads, decapitated and served on a silver platter.) They also have their own Food Network series, Texas Cake House.
Sideserf certainly not the only one who came to cakes with a different creative skillset. Wedding cake master Ron Ben-Israel went to art school and previously had a career as a dancer; Karen Portaleo was a ceramicist and had her own prop and set design company, before she learned to bake cakes. And there a wave of pastry chefs working today who entered the field after pursuing architecture.
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